TOP SOCIAL MEDIA TIPS

To continue with my social media blog from earlier this week, listed below are some of the top Social Media Tips to use in promoting your company or product/service.  This is a proven way to establish credibility, create customer goodwill, strengthen relationships, build loyalty and create more brand awareness.   Each day I will add to this list.

1. Diversify! Social media is one of the top marketing initiatives for companies but many don’t know how to go about it. To get started remember to DIVERSIFY. Focus on several quality sites to create an awareness and buzz about your company or product.

• LinkedIn: I recommend to start by building a company profile, as well as establishing a company group on LinkedIn. This is a professional way to state facts about your company as well as post news, press releases, open discussions, and share presentations through its many tools and applications.

• Facebook: Establish a corporate presence using your company logo for the page picture. You can also create a Facebook group and send ‘Become a Fan’ invitations to clients, partners and friends to join. Treat your fans as VIPS by giving them updates, latest news and promotions/specials first. Click here for an example.

More to come tomorrow!

What’s in Your Social Media Tool Belt?

Do you have the right marketing tools to compete in 2010? As we start a new year – let’s face it – today’s economy dictates having an ultra competitive spirit – and part of staying ahead is assessing and efficiently using the myriad of tools and resources out there to help you WIN.

A key marketing dynamic that shouldn’t be overlooked is the effective use of Social Media within your marketing strategy. Whether you embrace it or not, the power of social media in reaching audiences and developing your brand is a force to be reckoned with – and a necessity to compete in this marketplace.

Effective use of Social Media is key to staying ahead of your competition, as well as identifying with your target market. It can help illicit trust, credibility and give a voice, as well as a personality to even the most stuffy of corporate images. In 2009 we saw an explosive growth across social media sites as reported by Nielsen Online. Twitter alone grew 1,382% year-over-year in February 2009, registering a total of more than 7 million unique visitors in the United States. Facebook is also exploding with over 65 million unique visitors last year. The numbers are staggering.

So how are you going to use social media in your 2010 marketing strategy? Companies today are scrambling to figure out how to use it – and remember if you aren’t studying up on this powerful marketing phenomenon – you can be sure your competition is – so arm yourself with the latest tools and get ready for a rocking 2010.

This week I will explore some of the top social media tools and resources – I welcome your feedback and ideas. Check back here each day for a new tool to add to your Social Media Tool Belt!

The Telecom Haiti Relief Fund

Story originally posted on Telecom News Now – The JS&A Blog.

Jaymie Scotto & Associates invites our fellow telecom community to join together and contribute to the relief efforts for the Haitian earthquake victims and families. On January 12, a massive earthquake struck Haiti near the capital of Port-au-Prince. Officials fear that there are over 100,00 dead and many more are injured and homeless. With so many people in need of help, we believe that as a united community, our industry can make a difference.

The American Red Cross is asking for financial contributions to get the necessary resources to the devastated areas. To help those efforts, JS&A has created The Telecom Haiti Relief Fund to collect donations directly for the American Red Cross. Your gift will help the American Red Cross deliver supplies and water, as well as rescue and recovery efforts.

With your donation of $10 or more, we will add your company logo to our participating company roster on our webpages, emails, blogs and and upcoming press release.

Together we can make a difference.

To make a donation, please click here.

Once the form has been completed, please email your transaction summary to pr@jaymiescotto.com. We will immediately include you as a participating company.

We look forward to illustrating that when we act as one, united industry, we can truly make a difference.

For more information please contact:pr@jaymiescotto.com.

Deciphering a Visionary

Recently John Savageau with Pacific Tier interviewed the new CMO of Global Telecom & Technology, Scott Charter, at the Pacific Telecommunications Council 2010 annual meeting. In their conversation, ‘Traveling the Telecom Highway with GTT’s Scott Charter’ many, many big ideas were discussed by both highly respected thought leaders in the industry.  Now read below and see if you can decipher a VISIONARY……….

Deal was BREWING

We brought something they didn’t have

global Ethernet backbone                                   Great THINGS on the HORIZON

Future of hosting …. Understanding THE NEED for cloud infrastructure

MEGA data centers                                     GLOBAL CONSOLIDATION

mirroring the CLOUD Embracing 4G in the WAN

Connecting to TOWERS

The real play is GLOBAL LTE

What’s in our future??????

Will we eat through the LTE spectrum?

Saturation of wireless? NEW Growth is INTERNATIONAL in under-served markets

Shake up the………...STATUS quo

Be GOOD global CITIZENS                Off PEAK power

Shoot for the STARS

Sins of INEFFICIENCY

I can’t wait……….   2 YEARS………. IT’S ExCiTiNg

Now did that make sense to you??? If not read the full interview here.   : )

Measuring Success in Milliseconds

Trading infrastructures and exchanges throughout the financial marketplace are increasingly pushed to their limits by the massive amounts of data processed every day.  Within the world’s largest financial exchanges, such as the NYSE Euronext and London Stock Exchange, milliseconds can make the difference between being competitive and missing the mark.  To handle the rising quote volumes, global capital markets require ultra low-latency connectivity to stay competitive.

So how long does it actually take to execute a trade or transaction? Financial transactions using algorithmic trading metrics have to be completed super fast – within a millisecond – equal to a thousandth of a second. Same holds true for market data providers, traders, brokers and clearing houses – milliseconds measure success.

With the recent addition of Interxion’s London Proximity Data Center to Hibernia Atlantic’s Global Financial Network (GFN) global broker dealers and hedge funds in the world’s key financial centers can conduct their business at breakneck speeds. The GFN, with a presence in New York, Chicago, Toronto, as well as across Europe adds a huge amount of capacity (we are talking multi Gigs!) to Interxion’s facility which is in close proximity to all major European financial markets; and closes the gap between financial communities in North America and Europe by providing the ‘ultimate’ in low latency transAtlantic connectivity.

For more information please read the full press release below or click here.

HIBERNIA ATLANTIC ADDS INTERXION TO ITS GLOBAL FINANCIAL NETWORK (GFN), A HIGH SPEED, MULTI-MARKET, ULTRA LOW-LATENCY CONNECTIVITY PLATFORM

SUMMIT, NJ & DUBLIN, IRELAND- January 21, 2010- Hibernia Atlantic’s Global Financial Network (GFN), a next generation multi-gigabit, high-speed connectivity platform, has added Interxion’s London Proximity Data Center to its GFN multi-market footprint.

Throughout the global capital markets and across all asset classes, quote volumes continue to rise substantially. The systemic occurrence to follow high quote volumes are ever increasing market data rates which continue to add strain to the trading infrastructure. More over, global trading firms, with transAtlantic multi-asset and arbitrage strategies, require ultra low-latency market data feeds and sub millisecond order entry speeds. This speed to market is required for firms to stay competitive within leading market centers such as NYSE Euronext and the London Stock Exchange.

By extending into Interxion’s London Proximity Data Center, Hibernia Atlantic GFN customers, including dozens of global broker dealers and hedge funds in New York, Chicago, Toronto and across Europe, use its multi-gigabit connectivity to access Interxion’s key market centers at leading network speeds. The LSE and NYSE Euronext, both connected in North America and Europe, demonstrate Hibernia’s commitment to the lowest latency transAtlantic connectivity.

“We are pleased to welcome Hibernia’s GFN to our expanded London data center,” states Anthony Foy, Group Managing Director of Interxion. “GFN not only provides what our demanding capital market clients expect, such as next day turn-up times, true network diversity and around-the-clock support, but they also bring necessary capacity that larger financial firms, such as exchanges, require in today’s demanding trading market.”

“By extending into the Interxion London facility, we can provide further secure and diverse connectivity solutions to our global financial customers,” continues Fergus Innes, Vice President of Sales, EMEA. “Hibernia Atlantic selected the Interxion London facility due to its secure and advanced IT infrastructure, as well as its robust reach to the global financial community. This is another natural and exciting addition to the growing GFN network.”

For more information about Hibernia Atlantic’s GFN, please visit www.hiberniagfn.com.

About Interxion:

Interxion is a leading European operator of carrier-neutral data centres. Headquartered in Schiphol-Rijk, The Netherlands, Interxion serves its customers from 25 carrier-neutral data centres located in 13 cities across 11 European countries. Interxion serves network and carrier-based, hosting and enterprise customers who require professionally managed and strictly controlled physical environments within which to operate mission-critical applications and computer systems. Interxion’s data centres offer cost-effective and fast access to multiple local and global communication networks.

About Hibernia Atlantic’s GFN:
Hibernia Atlantic’s Global Financial Network (GFN) is a financial services division of Hibernia Atlantic, the transAtlantic, high bandwidth connectivity provider. Built on over 24,000 kilometers of network, GFN connects the world’s largest Exchanges’ datacenters to its direct participants through secure and diverse dedicated Ethernet and optical-level service from 1-GigE, 10-GigE, LanPhy wavelengths and traditional SONET/SDH services. Utilizing the Hibernia Atlantic diverse and secure backbone, GFN offers world-leading broker dealers, hedge funds, market data providers and other financial firms over one hundred Points of Presence (PoPs) into key capital market cities in the US, Canada, UK, France, Germany, Ireland and mainland Europe.

Press Contacts:

For Interxion, Ltd:

Ali Moinuddin

Marketing Director

Tel: +44 207 375 7038

E-mail: alim@interxion.com

For Hibernia Atlantic/GFN:

Ilissa Miller

Jaymie Scotto & Associates

Tel: +1 866-695-3629

E-mail: pr@jaymiescotto.com

Every Millisecond Counts!

Talk to Fred Cannone, Director of Sales & Marketing for TELEHOUSE America, and he will tell you that for financial institutions and media organizations it is imperative to be mindful of each and every millisecond. Executing millions of financial transactions every day, trading companies and exchanges, must rely on ultra-low latency routes to transport critical information.

Same holds true for media companies where high-performance connectivity is essential in delivering rich media content to end-users. With the recent announcement of AboveNet extending its low-latency fiber optic network in TELEHOUSE America’s 25 Broadway and 7 Teleport data centers, clients can be assured access to high performance, customized connectivity.   AboveNet provides customized SLAs ensuring business requirements are met, and TELEHOUSE America offers secure state-of-the-art facilities loaded with a wide variety of managed IT and support services. With this powerful combination of service offerings – - Counting milliseconds is quick and easy.

For more information, please read the full press release below:

ABOVENET EXPANDS ITS LOW-LATENCY FIBER OPTIC NETWORK INTO TELEHOUSE AMERICA’S NEW YORK DATA CENTERS

Staten Island, NY, USA – January 19, 2010– TELEHOUSE America (www.telehouse.com), the United States’ leading provider of dedicated data centers, international Internet exchanges and managed IT services, announces today that AboveNet, Inc., (NYSE: ABVT) a leading provider of high bandwidth connectivity solutions, has extended its low-latency fiber optic network in TELEHOUSE America’s New York facilities, providing interconnectivity between its 25 Broadway and 7 Teleport data centers in Manhattan and Staten Island, respectively. In addition to connectivity within TELEHOUSE’s New York City facilities, AboveNet’s network provides low-latency connectivity solutions, critical for financial markets and media content delivery in major data center and colocation facilities in the tri-state area.

TELEHOUSE America’s 25 Broadway and 7 Teleport data centers are secure state-of-the-art facilities with private power generation systems, 24/7 security controls, as well as N+1 environmental configurations and power redundancy for maximum uptime and availability. These carrier-neutral facilities are rich with redundant and diverse interconnectivity options and offer a wide variety of IT support services, help desk options, disaster recovery planning and managed IT solutions to global and regional carriers, enterprise and financial companies.

AboveNet offers a privately owned and operated fiber optic network that spans more than 2.1 million fiber miles. The network offers secure, ultra-low latency routes to transport critical information. AboveNet features its Agility Guarantee, ensuring ultra-low latency performance across its wavelength and Ethernet services, providing customized Service Level Agreements (SLAs) to meet any organization’s unique business requirements.

“Every millisecond counts for financial institutions executing millions of daily transactions and for delivery of sensitive Internet content by media or general enterprise organizations,” states Fred Cannone, Director of Sales & Marketing for TELEHOUSE America. “To this end, AboveNet’s network expansion in TELEHOUSE America’s data centers offers our clients the ability to procure dedicated, high-performance, customized connectivity, critical for day-to-day operations. In addition, this provides alternative data center options for those seeking to enhance or diversify facilities, service options and network connection points.”

“With AboveNet’s direct connectivity into the New York Stock Exchange, our ultra low-latency route is highly beneficial to the financial sector,” states MaryBeth Nance, Executive Director of Business Development for AboveNet. “TELEHOUSE’s state-of the-art facilities provide a secure foundation for the finance sector’s communications. Clients can not only house their mission-critical infrastructure components within 25 Broadway or 7 Teleport, but also provide a link between these facilities through an ultra low-latency route for a truly resilient disaster recovery solution.”

AboveNet’s expansion into TELEHOUSE’s facilities in the New York metro market offers today’s demanding financial institutions and trading companies a complete and reliable solution that combines high-performance interconnectivity options with TELEHOUSE’s secure and power-protected data center facilities.

For more information about TELEHOUSE America’s public peering services and its total suite of business continuity solutions, including global data center facilities, multiple colocation options, IT infrastructure management and end-to-end telecommunications services, please visit www.telehouse.com or email sales@telehouse.com. For more information on AboveNet’s high bandwidth connectivity solutions, please visit www.above.net.

About TELEHOUSE America

TELEHOUSE America is the US’s leading provider of dedicated data centers, colocation facilities, international Internet exchanges, managed IT services and disaster recovery solutions.

A stable and trusted pioneer of carrier-neutral data center services, they provide secure, power-protected environments, where clients house and operate their telecommunications and network resources. Companies from a wide range of industries locate their mission critical equipment at Telehouse’s colocation “meet-me-centers” in New York and California; taking advantage of the potential business opportunities that exist from other Telehouse customers. Among the many benefits of collocating with Telehouse is the ability to connect to state-of-the-art peering exchanges in New York (NYIIX) and Los Angeles (LAIIX). Through Manage-E (http://www.Manage-E.com), TELEHOUSE provides a comprehensive suite of solutions – from help desk and hardware support to managed IT infrastructure, security and compliance services – all delivered by expert consulting and operations teams on a global scale and from one point-of-contact. Additionally, the global availability of 37 TELEHOUSE-branded data centers in 19 cities throughout Asia, Africa, North America and Europe, delivers continuous, cost-effective operation of network-dependent, IT infrastructure to businesses around the world. Please visit http://www.Telehouse.com, or contact us at sales@Telehouse.com.

About AboveNet, Inc.
AboveNet, Inc. provides high bandwidth connectivity solutions for business and carriers. Its private optical network delivers key network and IP services in and among top U.S. metro markets and globally. AboveNet’s network is widely used in demanding markets such as financial services, media, health care, retail and government. For more information, visit: http://www.above.net.

Hibernia – Continues to make High-Capacity and High Performance Networks a Reality

High-capacity, high performance, and high-speed are the buzz words today – its what carriers and service providers must deliver to stay competitive. With today’s announcement of collaboration between XO Communications and transAtlantic high bandwidth provider, Hibernia Atlantic, those three attributes are even more a reality.

Through this agreement XO has increased its transAtlantic capacity by 30% to London, Amsterdam, Frankfurt, and Madrid by leveraging Hibernia’s secure long-haul routes across the Atlantic.   Hibernia has expanded its network coverage across the U.S. via XO’s 1.6 Tbps inter-city transport network.

The additional capacity obtained enhances each company’s existing network footprints – further enabling both to deliver faster, more secure connectivity along with expanded market reach – - so as competition heats up in this space, Hibernia and XO are well prepared to take it on.

For more information, please read the full press release below:

XO Communications and Hibernia Atlantic Collaborate to Expand

Reach and Capacity of Respective TransAtlantic and US Networks

Herndon, VA, Summit, NJ & Dublin, Ireland – January 19, 2009 – XO Communications (OTCBB: XOHO) today announces that it will participate with Hibernia Atlantic, the only diverse transAtlantic high bandwidth connectivity provider, to offer high-capacity circuits throughout the US and Europe. The collaboration will leverage the recent 1.6 Tbps nationwide expansion of XO’s ultra-long-haul network – which more than doubled the capacity of XO’s inter-city transport network – to offer users high-capacity, high-speed connections to multiple cities throughout the United States, as well as Hibernia’s fast and secure transAtlantic cable crossings to expand XO’s IP network in Europe. This opportunity provides Hibernia Atlantic additional capacity across XO’s US network while XO benefits from the strength of Hibernia’s transAtlantic cable crossings, designed to avoid highly congested routes, such as around New York and London waterways.

“As we further expand our network within the US and globally, we have chosen to collaborate with companies like XO who share our common vision for the highest level of customer support and quality transport services,” states Eric Gutshall, EVP of Sales and Marketing for Hibernia Atlantic. “Over the past two years, XO has made substantial investments to enhance its long-haul and metropolitan infrastructure by expanding its network coverage and offering efficient connectivity with services such as its award-winning Ethernet hub; this is the crux of why we have selected XO at this time.”

“Hibernia Atlantic is an attractive option for overseas companies requiring broad reach, innovative services and high-level operational and network performance,” states Don MacNeil, Vice President of XO Carrier Services Operations. “By leveraging Hibernia’s transAtlantic network, XO can now have one of the most secure routes into Europe’s top peering exchanges, financial houses and carrier hotels, thereby accessing key enterprise and carrier networks and peering partners globally. We look forward to a positive, growing alliance between both companies in the years to come.”

The collaboration between XO and Hibernia provides both companies complementary network infrastructure reach. With XO, Hibernia has extended its US network reach substantially. With Hibernia, XO has further support of its IP operations and peering infrastructure in London, Amsterdam, Frankfurt and Madrid, resulting in an estimated 30 percent increase in its transAtlantic capacity. XO and Hibernia are further positioned to satisfy growing IP bandwidth demand abroad and at home, improving performance, reach, and connectivity.

###

About XO Communications:
XO Communications, a subsidiary of XO Holdings, Inc. (OTCBB: XOHO), is a leading nationwide provider of advanced communications services and solutions for businesses, enterprises, government, carriers and service providers. Its customers include more than half of the Fortune 500, in addition to leading cable companies, carriers, content providers and mobile network operators. Utilizing its unique combination of high-capacity nationwide and metro networks and broadband wireless capabilities, XO offers customers a broad range of managed voice, data and IP services with proven performance, scalability and value in more than 75 metropolitan markets across the United States. For more information, visit www.xo.com.

For XO media contacts:

Charlotte Walker

Reputation Partners (for XO Communications)

312-819-5723

About Hibernia Atlantic:

Hibernia Atlantic is the only American-owned, diverse transAtlantic high bandwidth connectivity provider.  Hibernia is a subsidiary of Columbia Ventures Corporation (CVC).  It is a TransAtlantic submarine cable and terrestrial fiber network that offers over one hundred redundant network Points of Presence (PoPs) throughout Canada, US, UK and mainland Europe on over 24,000 kilometers of network.  Hibernia provides secure and diverse dedicated Ethernet, DTM and optical-level service up to GigE, 10G and LanPhy wavelengths and traditional SONET/SDH services. In addition, Hibernia offers wholesale capacity prices, unparalleled support, flexibility and service. For more information on Hibernia Atlantic’s cutting-edge network or to view their corporate video, please visit www.hiberniaatlantic.com.

For Hibernia Atlantic business inquiries, please contact Melissa Butler at 908-988-1990 or melissa.butler@hiberniaatlantic.com.

To view Hibernia’s corporate overview video, please click here:
http://www.youtube.com/watch?v=p0xVMLEfFrk&eurl=

For Hibernia Atlantic media inquiries, please contact:

Jaymie Scotto & Associates

+1.866.695.3629

pr@jaymiescotto.com

Global Innovation

We are just a couple of weeks into 2010 and there is already an exciting new merger announcement!   London based company, PacketExchange announced acquisition of Mzima Networks to form a global, next generation network services company.   With extensive network footprints, global peering capabilities, and a high performance 10 Gigabit backbone, the combined company has reach to over 100 countries throughout the world.

Grant Kirkwood, founder of Mzima Networks will serve as CTO for the newly merged company, with the creation of an ‘ubiquitous and seamless global architecture’ as his goal.   With a robust product and service portfolio the company will offer bandwidth intensive clients IP transit, global Ethernet transport services, and content delivery services – all over a cutting edge network.

State-of-the-art architecture coupled with global innovation is a truly winning combination and Rick Mace, CEO of PacketExchange prepares for even more strategic moves going forward.

Global innovation – a tremendous way to start the new year!

To read the press release in its entirety, please see below:

PACKETEXCHANGE ACQUIRES MZIMA’S NETWORK ASSETS AS THE COMPANIES MERGE THEIR OPERATIONS

DEAL POSITIONS THE COMBINED COMPANY AS A LEADER IN GLOBAL,

NEXT GENERATION NETWORK SERVICES

Los Angeles, CA – January 18, 2010 – PacketExchange, the next generation network service provider with coverage in Europe, the United States and Asia, today announces it will acquire Mzima Networks, a premier high-performance network service provider, and will merge both companies’ customer base and operations. The combined entity will offer a new, global, next-generation IP and WAN network and services with over 500 customers and hundreds of points of presence in over 100 countries worldwide.

PacketExchange, a London-based company, has an extensive global network footprint that leverages its 10 Gigabit backbone to provide global Ethernet private line services, MPLS and VPLS networking and peering services. Mzima owns and manages a private, optical long-haul network serving as the foundation for an Ethernet-over-PBB-TE mesh architecture and its highly resilient optical IP transit network. The combined company now offers hundreds of network points of presence and peering partners to over 100 countries globally.

“With the fast pace of market evolution towards global Ethernet utilization and Cloud Connectivity, we aim to be at the forefront of service delivery for these new network architectures,” states Rick Mace, Chief Executive Officer of PacketExchange. “This combined entity catapults us into a leadership position, offering our customers and strategic peering partners expanded network reach across one of the most advanced high performance networks in the world. The company also offers access to superior customer service due to our globally diversified technical and support teams joining forces. We see this acquisition as the first part of a larger strategy to further create a networking powerhouse to deliver the service and networking needs of global corporations. Mzima’s deal is the first step in a series of strategic transactions to strengthen our position within the enterprise market. This deal was managed by Redwood Capital, a leading investment bank that is retained by PacketExchange to continue to assist in strategic M&A activity moving forward.”

Grant Kirkwood, a ten-year veteran in IP communications and CTO of Mzima Networks, will serve as Chief Technology Officer for the newly merged company. He will oversee the complete integration of each company’s network, creating a ubiquitous and seamless global architecture to support clients’ needs and to position PacketExchange for further growth.

“There are tremendous synergies between the two companies, including our complimentary network footprints and IP service offerings,” states Mr. Kirkwood. “The newly combined company is optimized to offer its state-of-the-art architecture for next generation services and global innovation specifically served through our content delivery network, IP transit, global Ethernet transport services and global peering capabilities- the core of our network strength.”

Today’s bandwidth intensive clients can experience high levels of performance, increased reliability, and lower latency with Mzima and PacketExchange’s combined global, next generation network and service offerings. PacketExchange’s Ethernet Private Line service, DireXion, offers secure layer 2 private networking across a meshed Ethernet over MPLS infrastructure making it easy for customers to connect sites and share information globally. With Mzima’s high performance international IP backbone optimized for 100% uptime, the combined network architectures truly make PacketExchange a leader in next generation network services.

For more information about PacketExchange and Mzima Networks, please visit www.packetexchange.net and www.mzima.net.

# # #

About PacketExchange

PacketExchange is the leading provider of private network services with Internet economics – providing Global Ethernet, Global Peering, Content Delivery, Application Delivery, Dedicated Internet Access and Internet Transit. Our unique real-time transactional services platform leverages a global private layer-2 MPLS/VPLS network to offer a fast, secure, reliable and cost-effective alternative to the public Internet backbone. PacketExchange‘s redundant mesh across Europe, USA and Asia and exclusive wide-area peering fabric enable hundreds of access and broadband service providers, digital media, content and web application providers, enterprises and customers to connect directly to their trading partners around the world. PacketExchange is a privately held company headquartered in London, UK with network facilities in Amsterdam, Brussels, Chicago, Dallas, Dublin, Frankfurt, Hong Kong, London, Los Angeles, Manchester, Miami, New York, Palo Alto, Paris, San Francisco, San Jose, Seattle, Secaucus NJ, Singapore and Washington DC. For more information, please visit www.packetexchange.net.
About Mzima Networks

Founded in 2002, Mzima Networks is the world’s premier high-performance network service provider delivering Internet bandwidth to enterprise, content providers and carriers globally. Mzima’s all-optical, meshed backbone network is engineered to provide the highest levels of performance, reliability and value. By leveraging its partnership with Force10, Mzima is the leader in native 10 Gigabit Ethernet technologies. Coupled with its extensive private peering with numerous broadband ISPs and content providers, Mzima Networks offers its customers the fastest, most reliable connectivity currently available. For more information, please visit www.mzima.net.

For media enquiries, please contact:

Ilissa Miller

Jaymie Scotto & Associates

pr@jaymiescotto.com

+1.866.695.3629

Tinet Enables Global Ethernet Service Deployments

The Ethernet services market has grown significantly in the past year due to many Enterprise customers moving towards the adoption of Ethernet networks versus traditional legacy services. Global carrier collaboration, such as the recent announcement of Tinet providing international Ethernet Private Line services to China Telecom Europe is paving the way for wide-spread adoption – making Ethernet connectivity more readily available in metropolitan cities across the globe.

The Tinet – China Telecom Europe partnership expands Layer 2 Ethernet service to over 220 points of presence (POPs) in Mainland China and over 85 POPs throughout Europe and regions globally. Clients will have access to next-generation Ethernet services that are not only secure, but also cost-effective and reliable.

By delivering end-to-end connectivity via its Ethernet Extension service, Tinet offers regional service providers a simpler way to connect to Enterprise businesses, enabling seamless deployments of the once challenging ‘last-mile’ and replacing cumbersome legacy technologies.

For more information, and to read the press release in its entirety, please read below:

CHINA TELECOM SELECTS TINET FOR INTERNATIONAL ETHERNET PRIVATE LINE SERVICE

MILAN, ITALY – January 18, 2009 – Tinet, formerly the carrier arm of Tiscali Group and the only global carrier exclusively committed to the IP and Ethernet wholesale market, and China Telecom (Europe) Ltd. (China Telecom Europe), the subsidiary of China Telecommunications Corporation (China Telecom), China’s principal telecom operator and comprehensive information provider and owner of the world’s largest fixed-line communication network, announce today China Telecom’s partnership with Tinet for International Ethernet Private Line service.

This service provides Layer 2 carrier Ethernet solution to customers in the metropolitan cities across the world. Through this partnership, the service expands to more than 220+ POPs in Mainland China, over 70 POPs in Europe and more than 15 global POPs in other regions. Through these and other efforts, China Telecom is aiming for regional development and market expansion into Europe, Middle East and Africa.

This partnership offers mutual benefits to both Tinet and China Telecom; China Telecom customers will be able to connect their offices in Europe and the rest of world through standard Ethernet interface on a point-to-point or point-to-multipoint International Ethernet connectivity with speeds ranging up to 1000M. CTExcelink International Ethernet Private Line (IEPL) is an end-to-end, managed bandwidth service based on next generation SDH/Sonet transport service – Multi Service Transport Platform (MSTP) with a high level of flexibility and security for easy LAN extension, WAN connection and high traffic volume applications.

Tinet’s Ethernet Extension is a layer-2 service, with end-to-end VPLS support and bandwidth and latency guarantees, enabling both the replacement of legacy IPLC and of traditional VPN technologies with simpler and more cost effective layer-2 VPN solutions.
“Tinet has the capability to satisfy China Telecom’s stringent technical requirements, including VLAN Tag support, Q in Q, large MTU size requirements and VPLS support with a global service level agreement,” states Yan OU, Managing Director of China Telecom Europe. “With its robust and resilient Ethernet network service, Tinet is a secure and reliable choice for China Telecom.”

“The China Telecom partnership illustrates the importance of flexibility in partnering for services,” states Paolo Gambini, Chief Marketing Officer of Tinet. “As the principal telecom operator for China, China Telecom has selected Tinet to ensure cost effectiveness, scalability and reliability through Tinet’s high bandwidth network coverage across Europe.”

Tinet’s Ethernet Extension service delivers end-to-end connectivity down to the end user buildings through Ethernet NNIs with local access providers around the globe. It is a wholesale service aimed at supplying last mile connectivity into international destinations to those regional service providers that have a need to fulfill the global networking requirements of their enterprise customers.

For more information about Tinet, please visit www.tinet.net. For more information on China Telecom Europe, please visit www.chinatelecomeurope.com.

# # #

About China Telecom:

China Telecommunications Corporation (China Telecom) is an extra-large State-owned telecom operator in China, and was selected into the Top 500 Global Corporations for many years. China Telecom mainly provides the integrated information services including the fixed-line telephone, mobile service, Internet connection and applications services.

China Telecom is made up of 31 branch units across the provinces and cities of Mainland China and 3 overseas branch offices, including China Telecom (Europe) Ltd (CTE). Established in 2006, CTE is committed to providing customers with China Telecom’s top-quality one-stop global business communication solutions and enhanced European market services. In particular, we provide unparalleled communications solutions linking Mainland China and Europe.

For more information on China Telecom Europe, please visit http://chinatelecomeurope.com/

About Tinet:

Tinet, formerly the carrier arm of Tiscali Group, is the only global carrier exclusively committed to the IP and Ethernet wholesale market. With network presence and customers in EMEA, Americas and APAC, Tinet provides global IP Transit and Ethernet connectivity to Carriers, Service and Content Providers worldwide, within 7 working days. The carrier guarantees customers proactive management of SLAs and protection from dDoS attacks.

Established in 2002, Tinet’s unique business model, based on focus and simplicity, assures the delivery of the highest standard of service. Tinet has grown to become one of the top 10 global IPv4 backbones and the number one IPv6 network worldwide.

For more information on Tinet, please visit www.tinet.net. For Tinet media inquiries, please contact Jaymie Scotto & Associates at +1.866.695.3629 or pr@jaymiescotto.com.

Tier 1 or Tier 2 – Does it matter when choosing an Internet Provider?

What should you consider when choosing a quality Internet Provider?   High speed is key, but Grant Kirkwood, CTO of Mzima Networks suggests a few more important factors to consider – the provider’s access to content and the quickest route.  How close is your internet provider to the content you want to download?   Kirkwood in a recent article examines the differences between Tier 1 and Tier 2 Internet backbone providers to explain how an IP provider’s proximity to content and applications makes a huge difference in the overall user experience.

Essentially the more ‘hops’ there are between two points along a network, the higher the latency which affects overall performance. In his article Kirkwood reviews the factors that come into play for providers when routing Internet traffic. There are distinct differences in routing choices and flexibility for a Tier 1 provider versus a Tier 2 provider.

The provider that makes routing choices based on a variety of factors such as performance, flexibility, quality, and redundancy helps to ensure that IP traffic will be routed across the path with the fewest hops (most direct and closest path), which in turn makes for a better user experience.

So how do you know how a Tier 1 provider makes routing choices? Or which Tier 2 network providers route only on price versus quality? You must consider a variety of factors when choosing a provider including quantity and quality of the provider’s global peering relationships; the provider’s ability to provide quality end-to-end solutions; the companies the provider partners with; and you can’t forget the quality of its technical and customer service.

“Mzima Networks,” as stated by Kirkwood, “has focused its business model on creating more efficient peering connections among other Tier 2 providers in order to deliver content and streaming media more efficiently for and between its customers. The company’s goal is to connect to as many networks as it can, in as many locations as possible, in order to bypass the Tier 1 ‘inner circle’ as often as possible. This doesn’t mean that Tier 1 providers are not necessary, because indeed they are – but more often than not, Tier 1s are not the shortest or more efficient route to a destination from a cost and quality stand-point.”

To read the article in its entirety please go to: http://www.techistan.net/2010/01/05/mzimanetworkstier1or2/

About Mzima Networks

Founded in 2002, Mzima Networks is the world’s premier high-performance network service provider delivering Internet bandwidth to enterprise, content providers and carriers globally. Mzima’s all-optical, meshed backbone network is engineered to provide the highest levels of performance, reliability and value. By leveraging its partnership with Force10, Mzima is the leader in native 10 Gigabit Ethernet technologies. Coupled with its extensive private peering with numerous broadband ISPs and content providers, Mzima Networks offers its customers the fastest, most reliable connectivity currently available.

For more information please visit: www.mzima.net.